It's hard to decide what to say about this book. The author
Lauren Maillian Bias is described as a "serial entrepreneur," which
seems to mean that she has started up multiple companies. These start-ups and
the fact that they're all in different industries is noted on practically every
page of the book. The reader is also not allowed to forget that Bias
accomplished all of this before age 30.
Yes, her accomplishments are impressive, but the tone of the
book, combined with the emphasis on the author's high-powered personal
connections grew very old very quickly. Bias seems to be quite full of herself.
Take this sentence as a sample of what you'll find throughout the book: "I
worked really hard for nearly ten years and now I'm part of a powerful
ecosystem of like-minded people who dream big and do big like me." (Yes,
the words "I" and "me" appear multiple times in practically
every sentence.)
This book is supposed to offer readers advice about
achieving their own success, yet it reads more like a memoir designed to
chronicle Bias's own achievements. For instance, a great deal of time is spent
emphasizing the importance of having networks of important, influential friends.
Bias calls these people for help, works with them to bring about future
business ventures, and sits next to them on philanthropic boards of directors
like one for the Metropolitan Museum of Art. It's all a bit too much for readers
who are looking for suggestions to help start a new dog walking business or
open a restaurant. Let's face it, if you're checking a book about
entrepreneurship out of the library, you're probably not already sitting on
boards of directors and starting up new ventures with a guy who runs a
successful national skin care brand. In other words, explaining how to use
high-powered connections probably isn't going to help people who pick up this
book.
Speaking of unrealistic, Bias's first big success was a
winery that she started at age 19. Allegedly it started out as a real estate
investment. How many 19-year-olds have money to invest in real estate? So if you already have a network of rich, powerful friends and
you're trying to figure out how they could be useful to your next business
venture, this book might be up your alley. Alternatively, if you're looking for
short, pithy ideas that guided Bias's success, look no further. For instance,
she wraps up the chapter about negotiation with tips like these: "Be
confident." And "You can't always put compensation first, especially
when you're a rookie."
Reviewed by Peter