Link to buy The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business
Story Rating: 5 out of 5
Review:
Author Mark Satterfield puts his money where his
mouth is in this book designed to help business owners attract new clients simply
by following a series of easy-to-understand steps. First, he advises readers to
identify their niche market and figure out what problem that niche market has
that can be solved by the readers' businesses. For instance, if you're an
interior designer looking for more clients, you probably know that many people
would love your services, but they think they can't afford a designer. In that
case, solve their problem by promising to help remodel on a tiny budget. From
there, Satterfield helps readers launch an entire marketing plan focused on the
niche market's problem that can literally be completed in a week. No, I didn't
believe it either, but in reading the book, he made it seem entirely possible.
Satterfield seems to be putting his money where
his mouth is here because he followed his own advice in writing this book. His
niche market is business owners who want more clients. Their problem is that
they think a full-on marketing plan to attract those clients is time-consuming
and expensive. Satterfield solves that problem by offering simple, clear steps
that cost little to implement and can net results in a matter of days. Nicely done!
The first half of the book gives the reader daily homework
assignments to follow for five days in order to get the marketing plan off the
ground. The book's second half is "strategic marketing boosts" which
include ideas for blogging, social media, and creating joint ventures with
other business owners. These aren't part of the basic marketing plan, so can be
added on later if a reader chooses.
What's most appealing about this book is the
step-by-step, fill-in-the-blanks format. Satterfield does the heavy lifting for
readers in many cases. It seems to go back to his desire to solve a client's
problems. If a reader of this book is a poor writer and worries about not being
able to send out a coherent marketing email, Satterfield solves that problem by
offering sample emails with blanks that can be personalized.
This is a recommended read for business owners
looking to increase their client base. In the interest of full disclosure, I
didn't try to follow the plan so I can't say for sure whether it works as flawlessly
as Satterfield claims. Still, this book will remain on my shelf until I'm ready
to embark on my next business venture. With Satterfield's help I identified my
niche market as women who can't get what they want out of a relationship with a
man. I'll solve the problem by booking clients who want me to come over after
work with a bottle of wine and a bag of groceries. I'll cook, listen to their
complaints about coworkers, and say they deserve to splurge on a spa day. There
will be a foot rub after dinner. After they fall asleep on the sofa watching
Letterman, I'll do the dishes, walk the dog, and let myself out. This is the
best idea since the microwave oven and with this book's help, it will be just
as successful.
Reviewed by Peter
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