Friday, July 18, 2014

The Path Redefined: Getting to the Top on Your Own Terms by Lauren Maillian Bias

The Path Redefined: Getting to the Top on Your Own Terms by Lauren Maillian Bias

Link to buy The Path Redefined: Getting to the Top on Your Own Terms

Rating: 3 out of 5 stars

It's hard to decide what to say about this book. The author Lauren Maillian Bias is described as a "serial entrepreneur," which seems to mean that she has started up multiple companies. These start-ups and the fact that they're all in different industries is noted on practically every page of the book. The reader is also not allowed to forget that Bias accomplished all of this before age 30.

Yes, her accomplishments are impressive, but the tone of the book, combined with the emphasis on the author's high-powered personal connections grew very old very quickly. Bias seems to be quite full of herself. Take this sentence as a sample of what you'll find throughout the book: "I worked really hard for nearly ten years and now I'm part of a powerful ecosystem of like-minded people who dream big and do big like me." (Yes, the words "I" and "me" appear multiple times in practically every sentence.)

This book is supposed to offer readers advice about achieving their own success, yet it reads more like a memoir designed to chronicle Bias's own achievements. For instance, a great deal of time is spent emphasizing the importance of having networks of important, influential friends. Bias calls these people for help, works with them to bring about future business ventures, and sits next to them on philanthropic boards of directors like one for the Metropolitan Museum of Art. It's all a bit too much for readers who are looking for suggestions to help start a new dog walking business or open a restaurant. Let's face it, if you're checking a book about entrepreneurship out of the library, you're probably not already sitting on boards of directors and starting up new ventures with a guy who runs a successful national skin care brand. In other words, explaining how to use high-powered connections probably isn't going to help people who pick up this book.

Speaking of unrealistic, Bias's first big success was a winery that she started at age 19. Allegedly it started out as a real estate investment. How many 19-year-olds have money to invest in real estate? So if you already have a network of rich, powerful friends and you're trying to figure out how they could be useful to your next business venture, this book might be up your alley. Alternatively, if you're looking for short, pithy ideas that guided Bias's success, look no further. For instance, she wraps up the chapter about negotiation with tips like these: "Be confident." And "You can't always put compensation first, especially when you're a rookie."

Overall, some sensible business advice can be gleaned from this book, but many of the stories recounted here probably don't pertain to regular people living normal lives. There are better books out there if you're looking for step-by-step practical instruction about starting a business or improving your odds of career success.

Reviewed by Peter

No comments:

Post a Comment